Microsoft Dynamics 365 Marketing
Dynamics 365 Marketing is one of the core applications in the Microsoft Dynamics 365 CRM suite — purpose-built for marketing teams that need to connect campaign activity to pipeline and revenue. It brings multi-channel campaign management, lead scoring, customer journey automation, and ROI analytics together in a single platform, natively integrated with Dynamics 365 Sales and ERP purchase data. Weblink Plus implements and configures Dynamics 365 Marketing for Australian businesses, from initial scoping through to post-go-live support.
Talk to a Dynamics 365 Marketing SpecialistPart of the Dynamics 365 CRM suite. Dynamics 365 Marketing shares a common data model with Dynamics 365 Sales — marketing-qualified leads flow directly into the sales pipeline, and campaign ROI can be traced back to closed revenue in your ERP. View the full Dynamics 365 CRM suite →
Core Capabilities
From campaign execution to revenue attribution — a connected marketing platform built for the Microsoft ecosystem.
Multi-Channel Campaign Management
Design and execute campaigns across email, SMS, events, and digital channels from a single platform — with personalised content, A/B testing, and send-time optimisation built in.
Lead Scoring & Nurturing
Automatically score leads based on demographic fit and engagement behaviour. Trigger nurture sequences that move prospects through the funnel and hand off to sales at the right moment.
Customer Journey Automation
Build real-time customer journeys that respond to behaviour — email opens, form submissions, event registrations, and website visits — without manual intervention from your marketing team.
Marketing ROI & Analytics
Power BI dashboards combining campaign data with CRM pipeline and ERP revenue — giving marketing teams genuine ROI attribution from first touch to closed deal, not just click and open rates.
Best Suited For
Not sure if Dynamics 365 Marketing is the right fit? Book a free consultation and we will assess your requirements.
Frequently Asked Questions
What is Dynamics 365 Marketing?
Microsoft Dynamics 365 Marketing (now part of Microsoft Dynamics 365 Customer Insights — Journeys) is a cloud-based marketing automation platform that enables Australian businesses to run multi-channel campaigns, score and nurture leads, automate customer journeys, and measure marketing ROI. It is natively integrated with Dynamics 365 Sales, so marketing-qualified leads flow directly into the sales pipeline without manual handoff or data re-entry. It is designed for marketing teams that need to connect campaign activity to closed revenue.
Does Dynamics 365 Marketing integrate with Dynamics 365 Sales?
Yes — native integration with Dynamics 365 Sales is one of the core advantages of the platform. Leads generated through marketing campaigns are automatically created or updated in Dynamics 365 Sales when they reach a qualifying score threshold. Sales reps can see the full marketing history of a contact — emails opened, events attended, content downloaded — directly in their Sales workspace. Campaign performance data and lead source attribution are visible in shared Power BI dashboards, giving marketing and sales a single view of pipeline contribution.
Can Dynamics 365 Marketing track marketing ROI back to actual revenue?
Yes. Because Dynamics 365 Marketing shares a data model with Dynamics 365 Sales and integrates with Dynamics 365 Finance and Business Central, it is possible to trace a closed deal or an ERP sales order back to the originating campaign. This gives marketing teams genuine revenue attribution — not just click and open rates, but actual closed revenue influenced by each campaign. Weblink Plus configures this attribution reporting as part of every Dynamics 365 Marketing implementation, using Power BI dashboards that combine CRM pipeline data with ERP financial data.
Who is Dynamics 365 Marketing best suited for?
Dynamics 365 Marketing is best suited to B2B and B2C organisations with dedicated marketing teams that need more than basic email marketing — particularly those already running Dynamics 365 Sales or a Microsoft ERP. It is well suited to businesses running multi-channel campaigns across email, events, and digital channels; organisations that need lead scoring and automated nurture sequences; and marketing teams that are accountable for pipeline contribution and revenue ROI. It is particularly effective when implemented alongside Dynamics 365 Sales, where the shared data model delivers the most value.
Ready to Connect Marketing to Revenue?
Our certified Dynamics 365 consultants will assess your marketing operations and design a solution that connects your campaigns, pipeline, and financial data in one Microsoft platform.